Artificial intelligence (AI) chatbots that can hold natural-sounding conversations with clients use machine learning (ML) and natural language processing (NLP) to resemble actual people. Chatbots are simple to integrate into common chat programmes. They allow businesses to communicate with their customers throughout the day and are dependable and precise. They are also intelligent. Chatbots can better understand context and customer emotions by using features like dialogue management and sentiment analysis.

Conversational AI bots enable brands to promote the newest offers and marketing campaigns while also assisting customers with information requests, product and service purchases.

POND’s

The SAL Facebook Messenger bot for POND was created by Acuvate and debuted in nine nations. SAL uses augmented reality to offer skincare advice for four issues: spots, wrinkles, wrinkles, and uneven skin tone. Customers must upload a selfie, from which SAL will provide a customized skin diagnosis and product recommendations. With a brand creating 15 times more purchase intent, SAL was able to achieve a 98% favorable customer review rate.

Adidas

With its 'Rent-a-Pred' chatbot on WhatsApp to let recreational football clubs hire a professional athlete if a player withdraws at the eleventh hour, Adidas introduced an exciting component to its marketing mix.

Whole Foods

The advertising campaign, which featured football player Kaka among others, helped Adidas promote its Predator20 Mutator sneakers and created a lot of attention about the company.

Customers may search for recipes using the Whole Foods chatbot on Facebook Messenger based on their preferred ingredients, dish type, dietary preferences, etc. Customers can search for recipes using both text and emojis, exactly like with Quaker Oats.

Customers can use the chatbot to see if the ingredients for a particular dish are available in the Whole Foods store closest to them.

Absolute Whiskey

Absolut Vodka hosted an exclusive party to create buzz and good word-of-mouth when it introduced its limited-edition Absolut Unique line in Argentina.

Persons had to persuade Sven, the virtual bouncer for Absolut, to give them the tickets because just two people from the general public were allowed at the party. The company received more than 1000 amusing films, pictures, and voice notes from users explaining why they ought to be invited to the launch, making the campaign a resounding success.

Domino's Pizza

Domino's Pizza introduced a chatbot for Facebook Messenger called Dom to assist consumers in viewing the menu, placing orders, following up on past orders, and chatting with customer service.